Lunchbox Collective Homepage Who Is Lunchbox Our Expertise Resources Contact
Are You Broadcasting or Listening?
Does your web site support your company's vision?
Are You Broadcasting or Listening?
Featured Projects

Arizona Transit Association
Arizona Transit Association - supporting and strengthening Arizona.

Business Need:
The purpose of this project was to design a web presence that appeals more directly to local governments, chambers of commerce, major employers, transit program operators, transit suppliers, contractors, small businesses, non-profit community agencies, and transportation consultants - with particular emphasis on providing timely actionable information to members. The redesigned website succinctly and persuasively shares the AzTA story with an informed audience.

Services Utilized:
Goal Mapping using Task Analysis and Mental Models, Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Ongoing Website Maintenance, Traffic Analysis & Support
Big Day Books
Big Day Books - the greatest thing since disposable diapers

Business Need:
The web project focused on crafting a humanized subscription model which supports and nurtures the needs of new parents. The web presence provides intuitive means, by which parents may purchase, interact, receive timely email reminders for baby book entries, prepare and print customized PDF pages for insertion into their Big Day Books.

Services Utilized:
Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Pay-Per-Click SEM, Permission Based eMail Marketing, Ongoing Website Maintenance, Traffic Analysis & Support
bizSanDiego
bizSanDiego - conversation that matters

Business Need:
The bizSanDiego site serves as the online home of the bizSanDiego print magazine, and features print magazine content, additional online-only content, and user-generated content.

Services Utilized:
Prototyping, Graphical User Interface Design, Open Source Application Development, Organic Search Engine Optimization, Ongoing Website Maintenance & Support
BPgraphics Case Study
BP-Graphics - helping you get noticed

Business Need:
BP Graphics and Screen print recently underwent a name change but never introduced the new name to the public. Their former name, Billboard Poster, was limiting since currently outdoor billboards are only 30% of their business and are now a full service printing shop. While there is name equity with Billboard Poster since they have been in existence since the 1960’s, they want to have the name and image of their company evolve as they have in terms of products and services while serving the ongoing needs of their growing customer base online.

Services Utilized:
Goal Mapping using Task Analysis and Mental Models, Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Ongoing Website Maintenance & Support
Desert Storm Hummer Tours
Desert Storm Hummer Tours - adventure is our business

Business Need:
The purpose of this project was to deliver a new web presence that sets a higher standard for visual design, web standards compliance, and flexibility, while positioning Desert Storm as a leader and a "must do " tour within the "Extreme " adventure tour market.

Services Utilized:
Goal Mapping using Task Analysis and Mental Models, Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Pay-Per-Click SEM, Ongoing Website Maintenance, Traffic Analysis & Support
Discovery Treks
Discovery Treks - linking the adventures

Business Need:
With adventure travel and eco-tourism falling off a virtual cliff following the horrendous acts of September 11, the war in Iraq, and a slumping economy, Discovery Treks decided it was time to break out the map & compass, and begin navigating the team out of the woods ahead of the rebounding adventure travel industry.

Services Utilized:
Goal Mapping using Task Analysis and Mental Models, Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Pay-Per-Click SEM, Permission Based eMail Marketing, Ongoing Website Maintenance, Traffic Analysis & Support
Garrett & Lane
Garrett & Lane Professional Imaging Lab - setting the standard

Business Need:
The purpose of this project was to define, prototype, and implement an online solution, which increases site traffic to garrett-lanecolor.com, generates conversions from the increased traffic, strengthens Garrett & Lane's brand, and repositions Garrett & Lane as a leader amongst professional imaging labs.

Services Utilized:
Goal Mapping using Task Analysis and Mental Models, Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Permission Based eMail Marketing, Ongoing Website Maintenance, Traffic Analysis & Support
Mighty Interactive
Mighty Interactive - we are experts, so you don’t have to be.

Business Need:
Following the happy merger of Mighty Interactive with Off Madison Avenue the award winning companies needed to showcase their respective services offerings while updating their online web presence.

Services Utilized:
Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Ongoing Website Maintenance & Support
Mill Avenue Travel
Mill Avenue Travel - road map to leads

Business Need:
The purpose of this project was to implement a cost effective solution in an effort to drive more qualified leads to the travel agents of Mill Avenue Travel.

The strategy to deliver more qualified leads consists of combining Mill Avenue Travels two unique web sites into one simplified online presence that encourages inquiries. The project laid the foundation for coordinating pay-per-click and traditional print advertising efforts while constructing a web application which enables destination specials to be posted and removed according to the agencies desire.

Services Utilized:
Goal Mapping using Task Analysis and Mental Models, Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Pay-Per-Click SEM, Permission Based eMail Marketing, Ongoing Website Maintenance, Traffic Analysis & Support
No-IP.com
No-IP.com - streamlining a dynamic website

Business Need:
Faced with a rapidly expanding customer base, and a cluttered dynamically-driven web presence, No-IP.com founders Dan Durrer and Joel Rasmus needed assistance.

Services Utilized:
Prototyping, Graphical User Interface Design, Application Development
Peri & Sons Farms
Peri & Sons Farms - sowing the seeds

Business Need:
The vision for the Peri & Sons web site was to introduce and promote the Peri & Sons brand online, while setting a sound foundation for future online growth. The website conveys Peri & Sons commitment to excellence while eliciting an emotional response from site visitors encouraging them to learn more about Peri & Sons, the produce & product lines, and how to begin conducting business with Peri & Sons, Farms, Inc.

Services Utilized:
Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Permission Based eMail Marketing, Ongoing Website Maintenance, Traffic Analysis & Support
Pink Jeep Tours
Pink Jeep Tours - the original jeep tour company

Business Need:
The purpose of this project was to deliver a new web presence that sets a higher standard for visual design, web standards compliance, and flexibility.

Combining the individual web properties of PinkJeepTours.com, PinkJeep.com, and PinkJeepToursLasVegas.com under one consistently-branded web site, unified Pink Jeep's image and fulfilled Pink Jeep's mission to maintain a leadership position within the "Edutainment" market.

Services Utilized:
Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Pay-Per-Click SEM, Permission Based eMail Marketing, Ongoing Website Maintenance, Traffic Analysis & Support
Sedona Online
Sedona Online - the complete information source for Sedona

Business Need:
The purpose of the Sedona Online web presence was to support one of the Southwest's premiere adventure destinations by providing rich content and promotions to some of the regions top attractions. A secondary motive of the portal site was to create a passive revenue source for Discovery Treks that directed and ultimately converted potential adventure travellers to Discovery Treks customers.

Services Utilized:
Goal Mapping using Task Analysis and Mental Models, Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Pay-Per-Click SEM, Permission Based eMail Marketing, Ongoing Website Maintenance, Traffic Analysis & Support
Tech Traderz
Tech Traderz - technology is our trade

Business Need:
The vision for the Tech Traderz web site was to educate, empower, and convert consumers interested in projection screens to customers of Tech Traderz, LLC and evangelists of the "Screen Diva".

Services Utilized:
Goal Mapping using Task Analysis and Mental Models, Information Architecture, Prototyping, Graphical User Interface Design, Application Development, Organic Search Engine Optimization, Pay-Per-Click SEM, Permission Based eMail Marketing, Ongoing Website Maintenance, Traffic Analysis & Support
Tequila Cazadores Case Study
Tequila Cazadores - gliding smoothly over the most demanding palates

Business Need:
When the world's 5th highest selling tequila brand and one of Mexico's most respected tequila distilleries wanted to head north over the border with Bacardi & Company Limited, they contacted WebAgent007, and Lunchbox Collective's Martin Kulakowski to refine the North American branding effort while showcasing the history of Tequila Cazadores.

Services Utilized:
Prototyping, Graphical User Interface Design, Application Development