January 21, 2010 | Richard D. Stuart said...

Measuring up email and social media

Have you been engaged in conversations as to what online channel you should be investing in this year?

Do you have some on your team that say “we have to be pushing Facebook that’s where everyone is…” or “I don’t get Twitter, who cares when we are brushing our teeth…” or even “no one reads emails anymore especially Newsletters…“.

As professionals we look to understand our customers audience and how their customers wish to be served and then provide the means to do that.

If you have been a part of the above conversations or simply over heard the discussion, then be sure to check out this article from the good folks over at Campaign Monitor.