 Tequila Cazadores | http://www.cazadores.com
Gliding smoothly over the most demanding palates.
Business Need:
When the world's 5th highest selling tequila brand and one of Mexico's most respected tequila distilleries wanted to head north over the border with Bacardi & Company Limited, they contacted WebAgent007, and Lunchbox Collective's Martin Kulakowski to refine the North American branding effort while showcasing the history of Tequila Cazadores.
Process and Solution:
How do you make a brand more palatable to a sophisticated US market while rejuvenating the brand in Mexico without a defined campaign strategy, minimal marketing budget, and outdated marketing collateral.
Following a brief photographic adventure to the production facilities in Mexico; and an investigation into the existing brand and web presence, the team quickly recognized that the brand and it's supporting collateral materials were cobbled together in the all too common south of the border fashion.
The answer was simple and straight forward for James Begera and Martin Kulakowski who recognized that the greatest impact could be made online with a new look & feel, supporting graphics, and a new refined palette.
Pay-off:
Extremely satisfied with the online re-branding effort, the Bacardi US team gained a new perspective on the brand and have begun conversations to repackage the brand, the campaign, and its marketing goals for both markets.
Testimonial:
"Martin's attention to detail while adhering to the brand managers in the US and Mexico was a breath of fresh air - and the speed at which the site loads easily accommodates users in the US and Mexico."
- Todd Tilley
Bacardi Global Brands, Creative and Strategy Manager |
