Some of the backlash of the larger traditional city news organizations is the opportunity of the smaller community journals to jump to the forefront for their local consituents. Using technology in a simple manner online would afford individuals within the community to participate in forums, blogs, comments, local social networking and events, etc. News now becomes far more interactive and the connection can be made between digital life and physical life - integrations that are truly necessary lest we lose touch with our neighbors. News at a community level entices members to speak up and become involved. The three legged stool here lies with advertising and sponsorships, local social networking and user content and participant support. Make no mistake, however, the art of true journalism should not be replaced with blogs and user generated content, but augmented by it.